Deals

Indian sale pricing involves a certain amount of theatre. These guides are about seeing through it.

Timing does most of the work — our India sale calendar covers when prices genuinely drop rather than when they are merely advertised as dropping. On top of that, stacking bank offers and exchange deals properly is where the remaining savings hide.

Two things deserve scepticism. No-cost EMI is not always free, and the cost is not where most people look. And a great many headline discounts are measured against a price nobody ever paid — how to spot a fake discount explains MRP inflation and the rest of the tricks.